Unleashing the crowd : collaborative solutions to wicked business and societal problems / Ann Majchrzak, Arvind Malhotra.
2020
HM746
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Online Access
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Unlimited
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Authorized users
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Can lend chapters, not whole ebooks
Details
Title
Unleashing the crowd : collaborative solutions to wicked business and societal problems / Ann Majchrzak, Arvind Malhotra.
Author
Majchrzak, Ann. author.
ISBN
9783030255572 (electronic book)
3030255573 (electronic book)
9783030255565
3030255573 (electronic book)
9783030255565
Published
Cham : Palgrave Macmillan, 2020.
Language
English
Description
1 online resource (xxix, 302 pages) : illustrations.
Item Number
10.1007/978-3-030-25557-2 doi
Call Number
HM746
Dewey Decimal Classification
302.3
Summary
This book disrupts the way practitioners and academic scholars think about crowds, crowdsourcing, innovation, and new organizational forms in this emerging period of ubiquitous access to the internet. The authors argue that the current approach to crowdsourcing unnecessarily limits the crowd to offering ideas, locking out those of us with knowledge about a problem. They use data from 25 case studies of flash crowds ? anonymous strangers answering online announcements to participate in a 7-10 day innovation challenge ? half of whom were unleashed from the limitations of focusing on ideas. Yet, these crowds were able to develop new business models, new product lines, and offer useful solutions to global problems in fields as diverse as health care insurance, software development, and societal change. This book, which offers a theory of collective production of innovative solutions explaining the practices that the crowds organically followed, will revolutionize current assumptions about how innovation and crowdsourcing should be managed for commercial as well as societal purposes.
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed November 11, 2019).
Added Author
Malhotra, Arvind. author.
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