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000923377 020__ $$a9783030263508$$q(electronic book)
000923377 020__ $$a3030263509$$q(electronic book)
000923377 020__ $$z9783030263492
000923377 0247_ $$a10.1007/978-3-030-26350-8$$2doi
000923377 035__ $$aSP(OCoLC)on1127580068
000923377 035__ $$aSP(OCoLC)1127580068
000923377 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dUKMGB$$dOCLCF
000923377 049__ $$aISEA
000923377 050_4 $$aKJE2768
000923377 08204 $$a341.7588094$$223
000923377 1001_ $$aLaustsen, Rasmus Dalgaard.$$eauthor.
000923377 24514 $$aThe average consumer in confusion-based disputes in European trademark law and similar fictions /$$cRasmus Dalgaard Laustsen.
000923377 264_1 $$aCham :$$bSpringer,$$c2020.
000923377 300__ $$a1 online resource (xxi, 435 pages)
000923377 336__ $$atext$$btxt$$2rdacontent
000923377 337__ $$acomputer$$bc$$2rdamedia
000923377 338__ $$aonline resource$$bcr$$2rdacarrier
000923377 504__ $$aIncludes bibliographical references.
000923377 5050_ $$aPart I The Average Consumer: A Consumer Fiction in European Trademark Law -- Background -- Methodology -- Legal Sources -- The Dynamics of the European Trademark Law -- Part II Horizontal Analysis: One Among Other Fictions and the UCPD Consumer Models -- The Average Consumer as a Legal Fiction and Beyond -- The Average Consumer and Its More or Less Distant Cousins -- The UCPD and Trademark Average Consumers: Two of a Kind? -- Part III Vertical Analysis: The Judicial Background and European Trademark Law -- The Early Beginnings of the Average Consumer Pre Sabel -- Likelihood of Confusion: Legislative Harmonisation? -- The Average Consumer in a ?Global? Perspective -- Contextualisation of the Average Consumer -- Part IV Wrapping Up -- Putting the Average Consumer into Perspective -- Table of Legislation, Preparatory Works Etc -- Table of Cases -- Bibliography.
000923377 506__ $$aAccess limited to authorized users.
000923377 520__ $$aThis book contends that, with regard to the likelihood of confusion standard, European trademark law applies the average consumer incoherently and inconsistently. To test this proposal, it presents an analysis of the horizontal and vertical level of harmonization of the average consumer. The horizontal part focuses on similar fictions in areas of law adjacent to European trademark law (and in economics), and the average consumer in unfair competition law. The vertical part focuses on European trademark law, represented mainly by EU trademark law, and the trademark laws of the UK, Sweden, Denmark and Norway. The book provides readers with a better understanding of key aspects of European trademark law (the average consumer applied as part of the likelihood of confusion standard) and combines relevant law and practices with theoretical content and other related areas of law (and economics). Accordingly, it is an asset for policymakers and practitioners, as well as general readers with an interest in intellectual property law and theory.
000923377 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed November 11, 2019).
000923377 650_0 $$aTrademarks$$xLaw and legislation$$zEuropean Union countries.
000923377 852__ $$bebk
000923377 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-030-26350-8$$zOnline Access$$91397441.1
000923377 909CO $$ooai:library.usi.edu:923377$$pGLOBAL_SET
000923377 980__ $$aEBOOK
000923377 980__ $$aBIB
000923377 982__ $$aEbook
000923377 983__ $$aOnline
000923377 994__ $$a92$$bISE