User experience is brand experience : the psychology behind successful digital products and services / Felx van de Sand... [et al.].
2020
HF5415.5
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Details
Title
User experience is brand experience : the psychology behind successful digital products and services / Felx van de Sand... [et al.].
Author
Sand, Felix van de.
ISBN
9783030298685
303029868X
9783030298678
303029868X
9783030298678
Publication Details
Cham : Springer, c2020.
Language
English
Description
1 online resource (187 pages).
Call Number
HF5415.5
Dewey Decimal Classification
658.8/27
Summary
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Series
Management for professionals.
Available in Other Form
User Experience Is Brand Experience : The Psychology Behind Successful Digital Products and Services
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Online Access
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