Entrepreneurship and Innovation : Theory, Practice and Context / by Tim Mazzarol, Sophie Reboud.
Mazzarol, Tim, 1957-; Reboud, Sophie.
2020
HB615 .M39 2020eb
Available Online

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Title Entrepreneurship and Innovation : Theory, Practice and Context / by Tim Mazzarol, Sophie Reboud.
Author Mazzarol, Tim, 1957-
Edition 4th ed.
ISBN 9789811394126 (electronic book)
9811394121 (electronic book)
9789811394119
Published Singapore : Springer, 2020.
Language English
Description 1 online resource (xxvi, 509 pages) : illustrations
Item Number 10.1007/978-981-13-9
Call Number HB615 .M39 2020eb
Dewey Decimal Classification 658.421
Summary This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level. It provides a foundation of ideas and understandings designed to shape the readers thinking and behaviour to better appreciate the role of innovation and entrepreneurship in modern economies, and to recognise their own abilities in this regard. The book is aimed at students studying advanced levels of entrepreneurship, innovation and related fields as well as practitioners (for example, managers, business owners). As entrepreneurship and innovation are largely indivisible elements and cannot be adequately understood if studied separately, the book provides the reader with an overview of these elements and how they combine to create new value in the market. This edition is updated with recent international research, including research and examples from Europe, the US, and the Asia-Pacific region.
Access Note Access limited to authorized users.
Added Author Reboud, Sophie.
Series Springer texts in business and economics.
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Chapter 1: Entrepreneurship as a social and economic process
Chapter 2: The Entrepreneur
Chapter 3: The entrepreneurial process
Chapter 4: Intrapreneurship
Chapter 5: Innovation in small firms
Chapter 6: Adoption and diffusion of innovation
Chapter 7: Planning, business models and strategy
Chapter 8: Team building, company leadership and strategic alliances
Chapter 9: Financing the venture
Chapter 10: Intellectual property management
Chapter 11: Risk management and innovation
Chapter 12: Disruptive innovations and the commercialisation of technology
Chapter 13: Social entrepreneurship and cooperative enterprise.

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