@article{923691,
      recid = {923691},
      author = {Rocha, Álvaro. and Reis, José Luís. and Peter, Marc K. and  Bogdanović, Zorica.},
      title = {Marketing and Smart Technologies : Proceedings of  ICMarkTech 2019 /. International Conference on Marketing  and Technologies},
      pages = {1 online resource (xxvi, 458 pages) :},
      abstract = {This book includes selected papers presented at the  International Conference on Marketing and Technologies  (ICMarkTech 2019), held at Maieutica Academic Campus  (University Institute of Maia & Polytechnic Institute of  Maia) in Maia, Portugal, from 27 to 29 November 2019. It  covers up-to-date cutting-edge research on artificial  intelligence applied in marketing, virtual and augmented  reality in marketing, business intelligence databases and  marketing, data mining and big data, marketing data  science, web marketing, e-commerce and v-commerce, social  media and networking, geomarketing and IoT, marketing  automation and inbound marketing, machine learning applied  to marketing, customer data management and CRM, and  neuromarketing technologies.},
      url = {http://library.usi.edu/record/923691},
}