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Title
Marketing and Smart Technologies : Proceedings of ICMarkTech 2019 / Álvaro Rocha, José Luís Reis, Marc K. Peter, Zorica Bogdanović, editors.
ISBN
9789811515644 (electronic book)
9811515646 (electronic book)
9811515638
9789811515637
Published
Singapore : Springer, 2020 .
Language
English
Description
1 online resource (xxvi, 458 pages) : illustrations.
Item Number
10.1007/978-981-15-1
Call Number
Q334
Dewey Decimal Classification
006.3
Summary
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Series
Smart innovation, systems, and technologies ; 167.
Available in Other Form
Print version: 9789811515637
