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Influencer marketing for brands : what YouTube and Instagram can teach you about the future of digital advertising / Aron Levin.

Levin, Aron, author.
2020
HF5415.1265 .L48 2020eb
Available Online
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Title
Influencer marketing for brands : what YouTube and Instagram can teach you about the future of digital advertising / Aron Levin.
Author
Levin, Aron, author.
ISBN
9781484255032 (electronic book)
1484255038 (electronic book)
9781484255025
148425502X
DOI
https://doi.org/10.1007/978-1-4842-5503-2
Published
New York : Apress, [2020]
Copyright
©2020
Language
English
Description
1 online resource : illustrations
Item Number
10.1007/978-1-4842-5503-2 doi
Call Number
HF5415.1265 .L48 2020eb
Dewey Decimal Classification
658.8/72
Summary
In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing-currently utilized with great success on Instagram and YouTube-is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples.
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Includes index.
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Access limited to authorized users.
Digital File Characteristics
text file PDF
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed December 16, 2019).
Available in Other Form
Print version: 9781484255025
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Chapter 1: Origins
Chapter 2: People Are Media Companies
Chapter 3: Influence Is an Outcome, Not a Profession
Chapter 4: The Art and Science of Creativity
Chapter 5: Creator-Centric Strategies
Chapter 6: 1:1 Relationships at Scale
Chapter 7: The 4-Step Influencer Marketing Framework
Chapter 8: Measuring What Matters
Glossary.

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