Co-creating brands brand management from a co-creative perspective / Nicholas Ind, Holger Schmidt.
2019
HD69.B7 I53 2019
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Linked Resource
Online Access
Details
Title
Co-creating brands brand management from a co-creative perspective / Nicholas Ind, Holger Schmidt.
Author
Ind, Nicholas, author.
ISBN
1472962273
9781472962256 (electronic book)
1472962257
9781472962270 (electronic book)
9781472962263
1472962265
9781472962256 (electronic book)
1472962257
9781472962270 (electronic book)
9781472962263
1472962265
Published
London : Bloomsbury Business, 2019.
Language
English
Description
1 online resource.
Call Number
HD69.B7 I53 2019
Dewey Decimal Classification
658.827
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Added Author
Schmidt, Holger, author.
Added Corporate Author
ProQuest (Firm)
Available in Other Form
Print version: 9781472962263
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Online Access
Record Appears in
Online Resources > Ebooks
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