TY - GEN N2 - "Research universities commonly have an office of technology transfer. University technology transfer involves the identification, protection, and marketing of university research output in order to transfer opportunities from the university into the commercial sphere. Businesses then invest in the development of products and services derived from the transferred knowledge. The author is an expert on technology transfer who writes about it in the setting of the United Kingdom and United States. This book is intended principally for university administrators who want to understand how such transfer works"-- AB - "Research universities commonly have an office of technology transfer. University technology transfer involves the identification, protection, and marketing of university research output in order to transfer opportunities from the university into the commercial sphere. Businesses then invest in the development of products and services derived from the transferred knowledge. The author is an expert on technology transfer who writes about it in the setting of the United Kingdom and United States. This book is intended principally for university administrators who want to understand how such transfer works"-- T1 - University technology transfer :what it is and how to do it / AU - Hockaday, Tom, CN - EBSCOhost CN - HC79.T4 ID - 925284 KW - Technology transfer. KW - Academic spin-outs. KW - License agreements. KW - Academic-industrial collaboration. KW - Universities and colleges SN - 9781421437064 SN - 1421437066 TI - University technology transfer :what it is and how to do it / LK - https://univsouthin.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2266307 UR - https://univsouthin.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2266307 ER -