Introduction. Labor and Gender in Japan's Digital Economy
The Digital Economy
Gender in the Digital Economy
Labor in the Digital Economy
Methodological Considerations I: Techno-social Assemblages and Technological Duplicities
Methodological Considerations II: Virtual and Actual Selves
Disidentifications: Women, Photography, and Everyday Patriarchy
The "Girly" Photography Trend
Family Albums as Projects of Disidentification
Self-Portraiture and Disidentification
The Digital and the Analog in Projects of Disidentification
Conclusion: Photography and Feminism in Recessionary Japan
The Labor of Cute: Net Idols in the Digital Economy
The Net Idol Phenomenon
The Production of Cute and Social Reproduction
Human Capital Development in the Digital Economy
Conclusion: The Labor of Cute as Invisible Labor
Career Porn: Blogging and the Good Life
Blogging Platforms and the Enclosure of Affective Labor
Blog Tutorials as Career Porn
Blogging, DIY Careers, and Invisible Labor
Conclusion: Blogging and the Good Life
Work Without Sweating: Amateur Traders and the Financialization of Daily Life
From Savings to Online Trading
Women's Paths to Trading
Women's Aspirations Beyond Trading
Conclusion: Amateur Trading and Affective Labor
Dreamwork: Cell Phone Novelists, Affective Labor, and Precarity Politics
Cell Phone Novelists and Affective Labor
Dreamwork on Magic Island
Cell Phone Novels and Precarity Politics
Conclusion: Dreamwork.

Introduction : Labor and Gender in Japan's Digital Economy
Disidentifications: Women, Photography, and Everyday Patriarchy
The Labor of Cute: Net Idols in the Digital Economy
Career Porn: Blogging and the Good Life
Work Without Sweating: Amateur Traders and the Financialization of Daily Life
Dreamwork: Cell Phone Novelists, Affective Labor, and Precarity Politics
Epilogue: Digital Labor, Labor Precarity, and Basic Income.