Brand management [electronic resource] identitätsorientierte markenführung für fussballclubs / Benjamin Frank.
2009
HF5415.1255 .B46 2009
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Details
Title
Brand management [electronic resource] identitätsorientierte markenführung für fussballclubs / Benjamin Frank.
Author
Benjamin, Frank.
Edition
1. Aufl.
ISBN
9783868152043
9783868153699 (electronic book)
9783868153699 (electronic book)
Imprint
Hamburg, Germany : IGEL Verlag, c2009.
Language
German
Description
1 online resource (iv, 102 p.) : ill.
Call Number
HF5415.1255 .B46 2009
Dewey Decimal Classification
658.827
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from title page (viewed April 30, 2013).
Series
Recht - Wirtschaft - Steuern
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