@article{925973, author = {Sielhorst, Thomas vor der.}, url = {http://library.usi.edu/record/925973}, title = {Marketingziel Kundenbindung die Kundenkarte im Einzelhandel / [electronic resource] :}, publisher = {IGEL Verlag,}, recid = {925973}, pages = {iv, 76 p. :}, address = {Hamburg :}, year = {2009}, }