@article{927119,
      author = {Schultz, Majken. and Yun, Mi Antorini. and Csaba, Fabian  F.},
      url = {http://library.usi.edu/record/927119},
      title = {Corporate branding purpose/people/process : towards the  second wave of corporate branding / [electronic resource]  :},
      publisher = {Copenhagen Business School Press,},
      recid = {927119},
      pages = {252 p. :},
      address = {Køge, Denmark ;},
      year = {2005},
}