@article{927119, recid = {927119}, author = {Schultz, Majken. and Yun, Mi Antorini. and Csaba, Fabian F.}, title = {Corporate branding purpose/people/process : towards the second wave of corporate branding / [electronic resource] :}, publisher = {Copenhagen Business School Press,}, address = {Køge, Denmark ;}, pages = {252 p. :}, year = {2005}, url = {http://library.usi.edu/record/927119}, }