TY  - GEN
T1  - Corporate brandingpurpose/people/process : towards the second wave of corporate branding /
DA  - 2005.
CY  - Køge, Denmark ;
CY  - Herndon, VA :
AU  - Schultz, Majken.
AU  - Yun, Mi Antorini.
AU  - Csaba, Fabian F.
ET  - 1. ed.
CN  - HD69.B7
PB  - Copenhagen Business School Press,
PP  - Køge, Denmark ;
PP  - Herndon, VA :
PY  - 2005.
ID  - 927119
KW  - Brand name products
KW  - Corporate image.
TI  - Corporate brandingpurpose/people/process : towards the second wave of corporate branding /
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=3400778
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=3400778
ER  -