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000927119 050_4 $$aHD69.B7$$bC677 2005
000927119 24500 $$aCorporate branding$$h[electronic resource] :$$bpurpose/people/process : towards the second wave of corporate branding /$$cedited by Majken Schultz, Yun Mi Antorini & Fabian F. Csaba.
000927119 250__ $$a1. ed.
000927119 260__ $$aKøge, Denmark ;$$aHerndon, VA :$$bCopenhagen Business School Press,$$c2005.
000927119 300__ $$a252 p. :$$bill.
000927119 504__ $$aIncludes bibliographical references (p. 233-252).
000927119 506__ $$aAccess limited to authorized users.
000927119 650_0 $$aBrand name products$$xManagement.
000927119 650_0 $$aCorporate image.
000927119 7001_ $$aSchultz, Majken.
000927119 7001_ $$aYun, Mi Antorini.
000927119 7001_ $$aCsaba, Fabian F.
000927119 852__ $$bebk
000927119 85640 $$3ProQuest Ebook Central Academic Complete$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=3400778$$zOnline Access
000927119 909CO $$ooai:library.usi.edu:927119$$pGLOBAL_SET
000927119 980__ $$aEBOOK
000927119 980__ $$aBIB
000927119 982__ $$aEbook
000927119 983__ $$aOnline