The valuation of digital intangibles : technology, marketing and internet / Roberto Moro Visconti.
Moro Visconti, Roberto.
2020
HG4028.V3
Available Online

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Title The valuation of digital intangibles : technology, marketing and internet / Roberto Moro Visconti.
Author Moro Visconti, Roberto.
ISBN 9783030369187
3030369188
9783030369170
Published Cham : Palgrave Macmillan, 2020.
Language English
Description 1 online resource (xxii, 536 pages) : illustrations
Other Standard Identifiers 10.1007/978-3-030-36
Call Number HG4028.V3
Dewey Decimal Classification 658.15
658.154
Summary This book offers a primer on the valuation of digital intangibles, a trending class of immaterial assets. Startups like successful unicorns, as well as consolidated firms desperately working to re-engineer their business models, are now trying to go digital and to reap higher returns by exploiting new intangibles. This book is innovative in its design and concept since it tackles a frontier topic with an original methodology, combining academic rigor with practical insights. Digital intangibles range from digitized versions of traditional immaterial assets (brands, patents, know-how, etc.) to more trendy applications like big data, Internet of Things, interoperable databases, artificial intelligence, digital newspapers, social networks, blockchains, FinTech applications, etc. This book comprehensively addresses related valuation issues, and demonstrates how best practices can be applied to specific asset appraisals, making it of interest to researchers, students, and practitioners alike. Roberto Moro Visconti is professor of Corporate Finance at the Catholic University of the Sacred Heart, Milan, Italy, and is the director of studio Moro Visconti - chartered accountants and financial consultants. Dr. Moro Visconti manages a consolidated financial boutique that derives from a deep-rooted tradition of professional consultants in Milan.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
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Chapter 1: Introduction
Part 1: A General Valuation Approach
Chapter 2: The valuation of intangible assets: an introduction
Chapter 3: Digital scalability and Growth Options
Part II
Technology
Chapter 4: The valuation of know-how
Chapter 5: Patent valuation
Chapter 6: The valuation of technological startups
Chapter 7: The valuation of software and database
Chapter 8: The valuation of Artificial Intelligence
Part III: Marketing
Chapter 9: The valuation of trademarks and digital branding
Chapter 10: The valuation of newspaper headings and publishing titles
Part IV: Internet
Chapter 11: Domain name valuation
Chapter 12: The valuation of mobile apps
Chapter 13: Big data valuation
Chapter 14: Internet of Things
Chapter 15: Internet companies and social networks
Chapter 16: Blockchain valuation: Internet of Value and Smart Transactions
Part V: Residual Goodwill, Bundled Intangibles And Bankabilityi
ISSUES
Chapter 17: Goodwill valuation
Chapter 18: Portfolio of intangibles and royalty companies
Chapter 19. Bankability of the intangible assets: more guarantees with less collateral?.

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