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000928988 020__ $$a9783030369187
000928988 020__ $$a3030369188
000928988 020__ $$z9783030369170
000928988 0248_ $$a10.1007/978-3-030-36
000928988 035__ $$aSP(OCoLC)on1142387922
000928988 035__ $$aSP(OCoLC)1142387922
000928988 040__ $$aLQU$$beng$$cLQU$$dGW5XE
000928988 049__ $$aISEA
000928988 050_4 $$aHG4028.V3
000928988 08204 $$a658.15$$223
000928988 08204 $$a658.154
000928988 1001_ $$aMoro Visconti, Roberto.
000928988 24514 $$aThe valuation of digital intangibles :$$btechnology, marketing and internet /$$cRoberto Moro Visconti.
000928988 264_1 $$aCham :$$bPalgrave Macmillan,$$c2020.
000928988 300__ $$a1 online resource (xxii, 536 pages) :$$billustrations
000928988 336__ $$atext$$btxt$$2rdacontent
000928988 337__ $$acomputer$$bc$$2rdamedia
000928988 338__ $$aonline resource$$bcr$$2rdacarrier
000928988 504__ $$aIncludes bibliographical references and index.
000928988 5050_ $$aChapter 1: Introduction -- Part 1: A General Valuation Approach -- Chapter 2: The valuation of intangible assets: an introduction -- Chapter 3: Digital scalability and Growth Options -- Part II -- Technology -- Chapter 4: The valuation of know-how -- Chapter 5: Patent valuation -- Chapter 6: The valuation of technological startups -- Chapter 7: The valuation of software and database -- Chapter 8: The valuation of Artificial Intelligence -- Part III: Marketing -- Chapter 9: The valuation of trademarks and digital branding -- Chapter 10: The valuation of newspaper headings and publishing titles -- Part IV: Internet -- Chapter 11: Domain name valuation -- Chapter 12: The valuation of mobile apps -- Chapter 13: Big data valuation -- Chapter 14: Internet of Things -- Chapter 15: Internet companies and social networks -- Chapter 16: Blockchain valuation: Internet of Value and Smart Transactions -- Part V: Residual Goodwill, Bundled Intangibles And Bankabilityi -- ISSUES -- Chapter 17: Goodwill valuation -- Chapter 18: Portfolio of intangibles and royalty companies -- Chapter 19. Bankability of the intangible assets: more guarantees with less collateral?.
000928988 506__ $$aAccess limited to authorized users.
000928988 520__ $$aThis book offers a primer on the valuation of digital intangibles, a trending class of immaterial assets. Startups like successful unicorns, as well as consolidated firms desperately working to re-engineer their business models, are now trying to go digital and to reap higher returns by exploiting new intangibles. This book is innovative in its design and concept since it tackles a frontier topic with an original methodology, combining academic rigor with practical insights. Digital intangibles range from digitized versions of traditional immaterial assets (brands, patents, know-how, etc.) to more trendy applications like big data, Internet of Things, interoperable databases, artificial intelligence, digital newspapers, social networks, blockchains, FinTech applications, etc. This book comprehensively addresses related valuation issues, and demonstrates how best practices can be applied to specific asset appraisals, making it of interest to researchers, students, and practitioners alike. Roberto Moro Visconti is professor of Corporate Finance at the Catholic University of the Sacred Heart, Milan, Italy, and is the director of studio Moro Visconti - chartered accountants and financial consultants. Dr. Moro Visconti manages a consolidated financial boutique that derives from a deep-rooted tradition of professional consultants in Milan.
000928988 650_0 $$aValuation.
000928988 852__ $$bebk
000928988 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-030-36918-7$$zOnline Access$$91397441.1
000928988 909CO $$ooai:library.usi.edu:928988$$pGLOBAL_SET
000928988 980__ $$aEBOOK
000928988 980__ $$aBIB
000928988 982__ $$aEbook
000928988 983__ $$aOnline
000928988 994__ $$a92$$bISE