The creation of the extraordinary : perspectives on luxury / Hannes Gurzki.
Gurzki, Hannes.
2020
HB841
Available Online

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Title The creation of the extraordinary : perspectives on luxury / Hannes Gurzki.
Author Gurzki, Hannes.
ISBN 9783658295387 (electronic book)
3658295384 (electronic book)
9783658295370
Published Wiesbaden : Springer Gabler, 2020.
Language English
Description 1 online resource (xvii, 246 pages) : illustrations.
Item Number 10.1007/978-3-658-29
Call Number HB841
Dewey Decimal Classification 338.4/7
658.8
Summary Luxury is as old as humankind and has sparked multiple debates throughout of history. In todays consumer society, luxury brands have become aspirational symbols. Yet, to date, a comprehensive overview of the different perspectives that have shaped the discourses about luxury is missing. Hannes Gurzki provides a broad overview of luxury research, highlights and details important perspectives on luxury, and derives practical guidelines for managers based on research. Thereby the author combines insights from different disciplines, such as philosophy, sociology, psychology, anthropology, cultural studies, economics or management, to broaden and deepen our understanding of luxury and its creation principles. Contents The State of Luxury Research: A Bibliometric Citation Analysis Perspectives on Luxury: An Integrative Model Decoding Luxury Brand Communications Implications for Luxury Brand Management Target Groups Researchers and students of marketing, communications, brand and luxury management Experts of the luxury industry, creative industries, media, consumer goods, and retail The Author Dr. Hannes Gurzki is program director at the European School of Management and Technology in Berlin. He has been working as a strategy consultant for several years. He completed his dissertation with Univ.-Prof. Dr. David M. Woisetschläger at the Institute for Automotive Management and Industrial Production (AIP), Chair of Services Management, at the Technical University Braunschweig.
Bibliography, etc. Note Includes bibliographical references.
Access Note Access limited to authorized users.
Series Gabler research. Applied marketing science.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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The State of Luxury Research: A Bibliometric Citation Analysis
Perspectives on Luxury: An Integrative Model
Decoding Luxury Brand Communications
Implications for Luxury Brand Management.

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