@article{928998,
      recid = {928998},
      author = {Gurzki, Hannes.},
      title = {The creation of the extraordinary : perspectives on luxury  /},
      pages = {1 online resource (xvii, 246 pages) :},
      abstract = {Luxury is as old as humankind and has sparked multiple  debates throughout of history. In todays consumer society,  luxury brands have become aspirational symbols. Yet, to  date, a comprehensive overview of the different  perspectives that have shaped the discourses about luxury  is missing. Hannes Gurzki provides a broad overview of  luxury research, highlights and details important  perspectives on luxury, and derives practical guidelines  for managers based on research. Thereby the author combines  insights from different disciplines, such as philosophy,  sociology, psychology, anthropology, cultural studies,  economics or management, to broaden and deepen our  understanding of luxury and its creation principles.  Contents The State of Luxury Research: A Bibliometric  Citation Analysis Perspectives on Luxury: An Integrative  Model Decoding Luxury Brand Communications Implications for  Luxury Brand Management Target Groups Researchers and  students of marketing, communications, brand and luxury  management Experts of the luxury industry, creative  industries, media, consumer goods, and retail The Author  Dr. Hannes Gurzki is program director at the European  School of Management and Technology in Berlin. He has been  working as a strategy consultant for several years. He  completed his dissertation with Univ.-Prof. Dr. David M.  Woisetschläger at the Institute for Automotive Management  and Industrial Production (AIP), Chair of Services  Management, at the Technical University Braunschweig.},
      url = {http://library.usi.edu/record/928998},
}