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000928998 020__ $$a9783658295387$$q(electronic book)
000928998 020__ $$a3658295384$$q(electronic book)
000928998 020__ $$z9783658295370
000928998 0248_ $$a10.1007/978-3-658-29
000928998 035__ $$aSP(OCoLC)on1142409326
000928998 035__ $$aSP(OCoLC)1142409326
000928998 040__ $$aLQU$$beng$$cLQU$$dGW5XE
000928998 049__ $$aISEA
000928998 050_4 $$aHB841
000928998 08204 $$a338.4/7$$223
000928998 08204 $$a658.8
000928998 1001_ $$aGurzki, Hannes.
000928998 24514 $$aThe creation of the extraordinary :$$bperspectives on luxury /$$cHannes Gurzki.
000928998 264_1 $$aWiesbaden :$$bSpringer Gabler,$$c2020.
000928998 300__ $$a1 online resource (xvii, 246 pages) :$$billustrations.
000928998 336__ $$atext$$btxt$$2rdacontent
000928998 337__ $$acomputer$$bc$$2rdamedia
000928998 338__ $$aonline resource$$bcr$$2rdacarrier
000928998 4901_ $$aApplied Marketing Science / Angewandte Marketingforschung,$$x2627-1982
000928998 504__ $$aIncludes bibliographical references.
000928998 5050_ $$aThe State of Luxury Research: A Bibliometric Citation Analysis -- Perspectives on Luxury: An Integrative Model -- Decoding Luxury Brand Communications -- Implications for Luxury Brand Management.
000928998 506__ $$aAccess limited to authorized users.
000928998 520__ $$aLuxury is as old as humankind and has sparked multiple debates throughout of history. In todays consumer society, luxury brands have become aspirational symbols. Yet, to date, a comprehensive overview of the different perspectives that have shaped the discourses about luxury is missing. Hannes Gurzki provides a broad overview of luxury research, highlights and details important perspectives on luxury, and derives practical guidelines for managers based on research. Thereby the author combines insights from different disciplines, such as philosophy, sociology, psychology, anthropology, cultural studies, economics or management, to broaden and deepen our understanding of luxury and its creation principles. Contents The State of Luxury Research: A Bibliometric Citation Analysis Perspectives on Luxury: An Integrative Model Decoding Luxury Brand Communications Implications for Luxury Brand Management Target Groups Researchers and students of marketing, communications, brand and luxury management Experts of the luxury industry, creative industries, media, consumer goods, and retail The Author Dr. Hannes Gurzki is program director at the European School of Management and Technology in Berlin. He has been working as a strategy consultant for several years. He completed his dissertation with Univ.-Prof. Dr. David M. Woisetschläger at the Institute for Automotive Management and Industrial Production (AIP), Chair of Services Management, at the Technical University Braunschweig.
000928998 650_0 $$aLuxury.
000928998 650_0 $$aLuxury goods industry.
000928998 830_0 $$aGabler research.$$pApplied marketing science.
000928998 852__ $$bebk
000928998 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-658-29538-7$$zOnline Access$$91397441.1
000928998 909CO $$ooai:library.usi.edu:928998$$pGLOBAL_SET
000928998 980__ $$aEBOOK
000928998 980__ $$aBIB
000928998 982__ $$aEbook
000928998 983__ $$aOnline
000928998 994__ $$a92$$bISE