TY  - GEN
AB  - This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018. Covering diverse areas of business and management from different geographic regions, the book focuses on current topics such as consumer engagement, consumer loyalty, travel blogging, and AirBnB's marketing communication strategy, as well as healthcare project evaluation and Industry 4.0. It also includes related studies that analyze accounting and finance aspects like bank reliability and the bankruptcy risks of equity crowdfunding start-ups.
AU  - Bilgin, Mehmet Huseyin.
AU  - Danis, Hakan.
AU  - Demir, Ender.
AU  - Ucal, Meltem Ş.
CN  - HF5415.34
DO  - 10.1007/978-3-030-35051-2
DO  - doi
ET  - 1st ed. 2020.
ID  - 929086
KW  - Motivation research (Marketing)
KW  - Accounting.
KW  - Bookkeeping.
KW  - Tourism.
KW  - Management.
KW  - Business enterprises
KW  - Customer relations
LK  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-030-35051-2
N2  - This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018. Covering diverse areas of business and management from different geographic regions, the book focuses on current topics such as consumer engagement, consumer loyalty, travel blogging, and AirBnB's marketing communication strategy, as well as healthcare project evaluation and Industry 4.0. It also includes related studies that analyze accounting and finance aspects like bank reliability and the bankruptcy risks of equity crowdfunding start-ups.
SN  - 9783030350512
SN  - 3030350517
T1  - Eurasian Business Perspectives :Proceedings of the 25th Eurasia Business and Economics Society Conference /
TI  - Eurasian Business Perspectives :Proceedings of the 25th Eurasia Business and Economics Society Conference /
UR  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-030-35051-2
VL  - 12/2
ER  -