TY  - GEN
AB  - "In this era of technological and cultural disruption in higher education, Norman Friesen turns the question around: Why is higher education apparently so little changed in our era of digital media? Is their obstinate persistence evidence of resilience or of obsolescence? Answers to these questions generally come down on the side of obsolescence, with schools depicted as industrial-age antiques, about to go the way of the steam engine. Using media and the changes produced through them as its central reference point, this book reverses this view. It explains why educational institutions, their forms, and practices have lasted so long, and why they show no sign of going away. This book argues that questions like the ones above can best be answered not by imagining an uncertain future, but by examining a well-documented past--one that ultimately extends from Gilgamesh to Google. The book undertakes this examination by focusing on educational media, but not just on new media or mass media. Instead, it sees textual and spoken (or oral) media forms as central to education--as providing the foundation for all other educational media. The book considers the significance and interaction of these basic media in two commonplace instructional forms or genres, the lecture and the textbook. The lecture and the textbook both integrate textual, oral, and, more recently, digital media, and they have also been around for hundreds of years. MOOCs and digital textbooks, argues Friesen, are not a radical break from the past but an evolutionary extension of it"--
AU  - Friesen, Norm,
CN  - ProQuest Ebook Central Academic Complete
CN  - LB1028.3
ID  - 929567
KW  - Education
KW  - Educational technology
KW  - Textbooks.
KW  - Lecture method in teaching.
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4862716
N2  - "In this era of technological and cultural disruption in higher education, Norman Friesen turns the question around: Why is higher education apparently so little changed in our era of digital media? Is their obstinate persistence evidence of resilience or of obsolescence? Answers to these questions generally come down on the side of obsolescence, with schools depicted as industrial-age antiques, about to go the way of the steam engine. Using media and the changes produced through them as its central reference point, this book reverses this view. It explains why educational institutions, their forms, and practices have lasted so long, and why they show no sign of going away. This book argues that questions like the ones above can best be answered not by imagining an uncertain future, but by examining a well-documented past--one that ultimately extends from Gilgamesh to Google. The book undertakes this examination by focusing on educational media, but not just on new media or mass media. Instead, it sees textual and spoken (or oral) media forms as central to education--as providing the foundation for all other educational media. The book considers the significance and interaction of these basic media in two commonplace instructional forms or genres, the lecture and the textbook. The lecture and the textbook both integrate textual, oral, and, more recently, digital media, and they have also been around for hundreds of years. MOOCs and digital textbooks, argues Friesen, are not a radical break from the past but an evolutionary extension of it"--
SN  - 9781421424347
T1  - The textbook & the lecture :education in the age of new media /
TI  - The textbook & the lecture :education in the age of new media /
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4862716
ER  -