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000929689 019__ $$a1142870166$$a1143617181
000929689 020__ $$a9783658292621
000929689 020__ $$a3658292628
000929689 020__ $$z365829261X
000929689 020__ $$z9783658292614
000929689 035__ $$aSP(OCoLC)on1142528659
000929689 035__ $$aSP(OCoLC)1142528659$$z(OCoLC)1142870166$$z(OCoLC)1143617181
000929689 040__ $$aEBLCP$$beng$$epn$$cEBLCP$$dGW5XE$$dYDX$$dOCLCQ
000929689 049__ $$aISEA
000929689 050_4 $$aHF5827
000929689 08204 $$a659.19381$$223
000929689 1001_ $$aNeus, Florian.
000929689 24510 $$aEvent marketing in the context of higher education marketing and digital environments /$$cFlorian Neus.
000929689 260__ $$aWiesbaden :$$bSpringerGabler,$$c[2020]
000929689 300__ $$a1 online resource (166 pages)
000929689 336__ $$atext$$btxt$$2rdacontent
000929689 337__ $$acomputer$$bc$$2rdamedia
000929689 338__ $$aonline resource$$bcr$$2rdacarrier
000929689 4901_ $$aHandel und internationales Marketing =$$aRetailing and international marketing,$$x2626-3335
000929689 504__ $$aIncludes bibliographical references.
000929689 5050_ $$aEvents as a Customer Touchpoint in Student Life -- Event Portfolios of Higher Education Institutions -- Differences and Similarities in Motivation for Offline and Online eSports-Event Consumption -- Interaction in Social Live Streaming Services.
000929689 506__ $$aAccess limited to authorized users.
000929689 520__ $$aEvent marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields are addressed and evaluated. Based on conducted studies and coherent analysis new insights are derived. Furthermore, valuable implications for research and management are presented. Contents Events as a Customer Touchpoint in Student Life Event Portfolios of Higher Education Institutions Differences and Similarities in Motivation for Offline and Online eSports-Event Consumption Interaction in Social Live Streaming Services Target Groups Scientists and students in the field of marketing Practitioners in the same field About the Author Florian Neus works as a research assistant at the chair of marketing and retailing at the University of Siegen. His research focusses around higher education marketing and event marketing in digital environments.
000929689 588__ $$aDescription based on print version record.
000929689 650_0 $$aSpecial events$$xMarketing.
000929689 650_0 $$aEducation, Higher$$xMarketing.
000929689 77608 $$iPrint version:$$aNeus, Florian.$$tEvent Marketing in the Context of Higher Education Marketing and Digital Environments.$$dWiesbaden : Springer Vieweg. in Springer Fachmedien Wiesbaden GmbH, ©2020$$z9783658292614
000929689 830_0 $$aGabler research.$$pRetailing and international marketing.
000929689 852__ $$bebk
000929689 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-658-29262-1$$zOnline Access$$91397441.1
000929689 909CO $$ooai:library.usi.edu:929689$$pGLOBAL_SET
000929689 980__ $$aEBOOK
000929689 980__ $$aBIB
000929689 982__ $$aEbook
000929689 983__ $$aOnline
000929689 994__ $$a92$$bISE