TY  - GEN
AB  - This book introduces researchers, students and the general public to an intriguing phenomenon at the intersection of diverse fields: national branding. In particular, it uses representative cases particularly to show how China responded to major challenges, not only in the distant past, but also especially in our hectic age of national image construction. By pursuing an interdisciplinary, socio-historical approach, the book sheds new light on the role of cultural symbols in national image building. As such, readers will learn how China has exploited its "black-and-white" tradition calligraphy and painting in the construction of a national image.
AU  - Meng, Xiangfei,
CN  - DS779.23
ID  - 929958
KW  - National characteristics, Chinese.
KW  - Communication and culture
LK  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-981-15-3147-7
N2  - This book introduces researchers, students and the general public to an intriguing phenomenon at the intersection of diverse fields: national branding. In particular, it uses representative cases particularly to show how China responded to major challenges, not only in the distant past, but also especially in our hectic age of national image construction. By pursuing an interdisciplinary, socio-historical approach, the book sheds new light on the role of cultural symbols in national image building. As such, readers will learn how China has exploited its "black-and-white" tradition calligraphy and painting in the construction of a national image.
SN  - 9789811531477
SN  - 9811531471
T1  - National image :China's communication of cultural symbols /
TI  - National image :China's communication of cultural symbols /
UR  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-981-15-3147-7
ER  -