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000930305 020__ $$a9783030135621$$q(electronic book)
000930305 020__ $$a3030135624$$q(electronic book)
000930305 020__ $$z3030135616
000930305 020__ $$z9783030135614
000930305 035__ $$aSP(OCoLC)on1147894696
000930305 035__ $$aSP(OCoLC)1147894696
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000930305 049__ $$aISEA
000930305 050_4 $$aHF5415.5$$b.F67 2020
000930305 08204 $$a658.8/12$$223
000930305 1001_ $$aFornell, Claes,$$eauthor.
000930305 24514 $$aThe reign of the customer :$$bcustomer-centric approaches to improving satisfaction /$$cClaes Fornell, [and 3 others].
000930305 264_1 $$aCham, Switzerland :$$bPalgrave Macmillan,$$c[2020]
000930305 300__ $$a1 online resource
000930305 336__ $$atext$$btxt$$2rdacontent
000930305 337__ $$acomputer$$bc$$2rdamedia
000930305 338__ $$aonline resource$$bcr$$2rdacarrier
000930305 506__ $$aAccess limited to authorized users.
000930305 520__ $$aWith major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the customer experience. The two most important qualities that consumers look for are convenience and efficiency. Finally a source is available that will give retailers and companies in general the insight needed to enhance customer satisfaction while improving the overall shopping experience. This book uses the world-leading findings from the American Customer Satisfaction Index (ACSI) and its accompanying Global Customer Satisfaction Index (GCSI) invaluable, incomparable sources of consumer insights and information, to inform best practices for improving the consumer experience, better satisfying customers, and achieving profitable customer loyalty today and into the rapidly changing future. This book will help us understand where we were, where we are today, and where we are heading tomorrow in providing exceptional customer experiences. It is a must-read for marketing professionals and customer-focused senior executives alike.
000930305 588__ $$aDescription based on online resource; title from digital title page (viewed on April 09, 2020).
000930305 650_0 $$aCustomer services.
000930305 650_0 $$aConsumer satisfaction.
000930305 77608 $$iPrint version:$$z3030135616$$z9783030135614$$w(OCoLC)1083026538
000930305 852__ $$bebk
000930305 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-030-13562-1$$zOnline Access$$91397441.1
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000930305 980__ $$aEBOOK
000930305 980__ $$aBIB
000930305 982__ $$aEbook
000930305 983__ $$aOnline
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