TY - GEN N2 - This book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent worldwide. Chapters first present an expanded definition of student mobility in the context of internationalization and go on to discuss the underlying motivations, issues, and challenges students face in attaining successful outcomes. The authors employ marketing concepts to illustrate ideas and recommendations for better attracting and integrating international students into academic institutions abroad with the goal of greater satisfaction for students and improved profitability for the universities they attend. AB - This book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent worldwide. Chapters first present an expanded definition of student mobility in the context of internationalization and go on to discuss the underlying motivations, issues, and challenges students face in attaining successful outcomes. The authors employ marketing concepts to illustrate ideas and recommendations for better attracting and integrating international students into academic institutions abroad with the goal of greater satisfaction for students and improved profitability for the universities they attend. T1 - International student mobility and access to higher education / DA - ©2020. CY - Cham : AU - Shkoler, Or. AU - Rabenu, Edna. AU - Hackett, Paul, AU - Capobianco, Paul. CN - LB2375 PB - Palgrave Macmillan, PP - Cham : PY - ©2020. ID - 930532 KW - Student mobility. KW - Students, Foreign. SN - 9783030441395 SN - 3030441393 TI - International student mobility and access to higher education / LK - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-030-44139-5 UR - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-030-44139-5 ER -