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The business case for love : how companies get bragged about today / Marc Cox.

Cox, Marc, author.
2020
HF5415.32
Available Online
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Title
The business case for love : how companies get bragged about today / Marc Cox.
Author
Cox, Marc, author.
ISBN
9783030364267
3030364267
Published
Cham : Palgrave Macmillan, [2020]
Language
English
Description
1 online resource (xi, 169 pages) : illustrations
Call Number
HF5415.32
Dewey Decimal Classification
658.8342
Summary
Love it? Hate it? Or, just dont care? How we feel about something dramatically affects how we interact with it. When we feel, we care. When we care, things happen. Companies that are thriving, not just surviving, are much more than a set of ruthlessly efficient and mechanistic processes they are a social system operated by people for people. The quality of relationships, both inside and outside the organization is a far more important driver of sustainable success or failure than the quality of its control systems. The head is important, but it is the heart that matters most. If you want your customers to be brand ambassadors and your employees to brag about you to their friends, you need them to not just think youre great you need them to feel you're great. You need them to love you and for that, you need them to feel that you love them. For over a decade Marc Cox has been helping companies whose toxic cultures, miserable employees, and angry customers have all but destroyed them to rebuild their company spirit, discover the business case for love and build an organization that is wonderful to work for, brilliant to do business with and has the mindset of creating memorable employee and customer experiences. Underpinned by fresh insights and perspectives, robustly tested and refined by the real world experience of working with a wide range of companies and over 2,000 senior executives drawn from all parts of the world, and filled with fascinating and illustrative "love stories" the book will help you to make the business case for love. It will help you to find a more rewarding and invigorating way of working both emotionally and financially. In short, it shows what happens when the love is put back into business.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (viewed May 28, 2020).
Available in Other Form
The Business Case for Love : How Companies Get Bragged about Today
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Intro
Acknowledgements
Contents
List of Figures
1: Introduction
Part I: How to Kill the Company Spirit
2: Leadership in the Dock
3: The Backlash: The Establishment Gets a Bloody Nose
4: 'But I have an MBA!'
5: Fool's Gold
Part II: Falling in Love
6: Becoming Bragged About
7: Love Is in the Air
Ensuring Image and Experience Match
Being Constantly Inside the Heads of Customers
Being Brave yet Disciplined
8: Love Is Still in the Air
Innovating. Constantly
Creating Memorable Customer Experiences
Ensuring Personal and Company Values Match
9: The 'Love' Grid
10: The Company Spirit
Part III: Staying in Love

11: How the Boss Can Be Loved
Giving Not Taking
Be Self-Aware
Goal Orientated, Not Task Orientated
Communicate to Engage. Tell Stories
Be Curious
Heart, Then Head
12: Sharing the Love
Measure
Review
Rewards
Teeth
13: Creating Your Own Love Story
Phase 1: 'The Kick-Off'
Step 1: Discovery: What's the Gap and Why?
Step 2: The Company Spirit Event
Step 3: 'Making Sense of It' Review
Phase 2: Engaging the Company with the Company Spirit
Phase 3: Embedding the Company Spirit
Overall Outputs
Appendix: Some Love Stories

Louise Barnes, Investor Director at Beaufort & Blake (Previously CEO of Fat Face and Crew Clothing Company)
Carl-Viggo Östlund (Co-owner of Juvinum, Board Member of a Number of Scandinavian Companies and Previously CEO of SBAB)
Martin Mackay (Worked with Marc on Three Occasions as a Client of 'The Business Case for Love' and in Particular as the Former CEO of the Neverfail Group and the Experior Group)
Mats Liedholm (Currently MD of Fazer Lifestyle Foods)
Mathew Main (Twice Client of The Company Spirit. First at West Cornwall Pasty Company Then When MD at The Unlimited Company, Part of Simplyhealth)
Index.

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