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Table of Contents
Intro
Contents
1 Introduction
1.1 Historical Background
1.2 What Is a Marketing Channel?
2 Distribution in a Developing Economy: 1850-1900
2.1 Railroads Provide Channel Infrastructure
2.2 The Rise of the Department Store in the United States and Canada
2.2.1 A. T. Stewart: Department Store Pioneer
2.2.2 Department Stores Become Show Places
2.3 Marketing Channels Become Integrated, Linking Buyers and Sellers
2.4 Franchising
2.5 Consumer and Retailer Cooperatives
2.5.1 Consumer Cooperatives
2.5.2 Retailer-Sponsored Cooperatives
2.6 The Beginnings of Catalogue Retailing in the United States and Canada
3 Distribution Driven by Technology: 1900-1950
3.1 Transformative Changes in Distribution
3.2 Wholesaler-Sponsored Voluntary Groups
3.3 Mail Order Retailing Expands
3.4 Chain Stores
3.5 Transportation Advances: Goods and People
3.6 The Operations Function Advances
4 Technology Accelerates: 1950 to Present
4.1 Distribution Revolution
4.2 Intermodal Transportation
4.3 Supply Chain Becomes Prominent
4.4 Process Improvement to Reduce Costs
4.5 Efficient Consumer Response Transforms Supply Chain Networks
4.6 Technology's Impact on Marketing and Supply Chain Relationships
4.7 Blockchain Data System Transforms Communication
4.8 Nonstore and Omnichannel Retailing
4.8.1 Nonstore Retailing
4.8.2 New Challenges of Omnichannel Retailing
5 Conclusion: Marketing Education and the Future
5.1 Marketing Education Issues
5.1.1 Marketing's Concern for Distribution Diminishes
5.1.2 Future of Marketing Channels in Marketing Education
5.2 Conclusion
References
Contents
1 Introduction
1.1 Historical Background
1.2 What Is a Marketing Channel?
2 Distribution in a Developing Economy: 1850-1900
2.1 Railroads Provide Channel Infrastructure
2.2 The Rise of the Department Store in the United States and Canada
2.2.1 A. T. Stewart: Department Store Pioneer
2.2.2 Department Stores Become Show Places
2.3 Marketing Channels Become Integrated, Linking Buyers and Sellers
2.4 Franchising
2.5 Consumer and Retailer Cooperatives
2.5.1 Consumer Cooperatives
2.5.2 Retailer-Sponsored Cooperatives
2.6 The Beginnings of Catalogue Retailing in the United States and Canada
3 Distribution Driven by Technology: 1900-1950
3.1 Transformative Changes in Distribution
3.2 Wholesaler-Sponsored Voluntary Groups
3.3 Mail Order Retailing Expands
3.4 Chain Stores
3.5 Transportation Advances: Goods and People
3.6 The Operations Function Advances
4 Technology Accelerates: 1950 to Present
4.1 Distribution Revolution
4.2 Intermodal Transportation
4.3 Supply Chain Becomes Prominent
4.4 Process Improvement to Reduce Costs
4.5 Efficient Consumer Response Transforms Supply Chain Networks
4.6 Technology's Impact on Marketing and Supply Chain Relationships
4.7 Blockchain Data System Transforms Communication
4.8 Nonstore and Omnichannel Retailing
4.8.1 Nonstore Retailing
4.8.2 New Challenges of Omnichannel Retailing
5 Conclusion: Marketing Education and the Future
5.1 Marketing Education Issues
5.1.1 Marketing's Concern for Distribution Diminishes
5.1.2 Future of Marketing Channels in Marketing Education
5.2 Conclusion
References