TY - GEN N2 - Introducing a largely neglected area of existing interactions between Greco-Roman antiquity and media theory, this book addresses the question of why interactions in this area matter, and how they might be developed further. The volume seeks to promote more media attentiveness among scholars of Greece and Rome. It also aims to create more awareness of the presence of the classics in media theory. It foregrounds the persistency of Greco-Roman paradigms across the different strands of media theory. And it calls for a closer consideration of the conceptual underpinnings of scholarly practices around the transformation of ancient Greece and Rome into 'classical' cultures. AB - Introducing a largely neglected area of existing interactions between Greco-Roman antiquity and media theory, this book addresses the question of why interactions in this area matter, and how they might be developed further. The volume seeks to promote more media attentiveness among scholars of Greece and Rome. It also aims to create more awareness of the presence of the classics in media theory. It foregrounds the persistency of Greco-Roman paradigms across the different strands of media theory. And it calls for a closer consideration of the conceptual underpinnings of scholarly practices around the transformation of ancient Greece and Rome into 'classical' cultures. T1 - Classics and media theory / AU - Michelakis, Pantelis, CN - Oxford Scholarship Online CN - P91 ID - 932323 KW - Mass media. KW - Civilization, Classical. SN - 9780191881251 TI - Classics and media theory / LK - https://univsouthin.idm.oclc.org/login?url=https://dx.doi.org/10.1093/oso/9780198846024.001.0001 UR - https://univsouthin.idm.oclc.org/login?url=https://dx.doi.org/10.1093/oso/9780198846024.001.0001 ER -