New developments in the brewing industry : the role of institutions and ownership / edited by Erik Strøjer Madsen, Jens Gammelgaard, Bersant Hobdari.
2020
HD9397.A2
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Details
Title
New developments in the brewing industry : the role of institutions and ownership / edited by Erik Strøjer Madsen, Jens Gammelgaard, Bersant Hobdari.
ISBN
9780191888854 (electronic book)
Published
Oxford : Oxford University Press, 2020.
Language
English
Description
1 online resource (352 pages).
Call Number
HD9397.A2
Dewey Decimal Classification
338.4766342
Summary
Institutions and ownership play a central role in the transformation and development of the beer market and brewing industry. Institutions set the external environment of the brewery through both formal requirements and informal acceptance of company operations by the public. On the other hand, owners and managers adapt to these external challenges while following their own strategic agenda. This book explores the implications of this dynamic for the breweries, discussing how changes in institutions have contributed to the restructuring of the industry and the ways in which breweries have responded, including a craft beer revolution with a surge in demand of special flowered hops, a globalization strategy from the macro breweries, outsourcing by contract brewing, and knowledge exchange for small sized breweries.
Note
Institutions and ownership play a central role in the transformation and development of the beer market and brewing industry. Institutions set the external environment of the brewery through both formal requirements and informal acceptance of company operations by the public. On the other hand, owners and managers adapt to these external challenges while following their own strategic agenda. This book explores the implications of this dynamic for the breweries, discussing how changes in institutions have contributed to the restructuring of the industry and the ways in which breweries have responded, including a craft beer revolution with a surge in demand of special flowered hops, a globalization strategy from the macro breweries, outsourcing by contract brewing, and knowledge exchange for small sized breweries.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from home page (viewed on June 4, 2020).
Series
Oxford scholarship online.
Available in Other Form
Print version: 9780198854609
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