Advances in digital marketing and eCommerce : First International Conference 2020 / Francisco J. Martínez-López, Steven D'Alessandro, editors.
2020
HF5548.32
Linked e-resources
Linked Resource
Online Access
Concurrent users
Unlimited
Authorized users
Authorized users
Document Delivery Supplied
Can lend chapters, not whole ebooks
Details
Title
Advances in digital marketing and eCommerce : First International Conference 2020 / Francisco J. Martínez-López, Steven D'Alessandro, editors.
ISBN
9783030475956 (electronic book)
3030475956 (electronic book)
9783030475949
3030475956 (electronic book)
9783030475949
Publication Details
Cham : Springer, 2020.
Language
English
Description
1 online resource (230 pages).
Item Number
10.1007/978-3-030-47
10.1007/978-3-030-47595-6 doi
10.1007/978-3-030-47595-6 doi
Call Number
HF5548.32
Dewey Decimal Classification
658.8/72
Summary
This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.
Note
Includes author index.
Access Note
Access limited to authorized users.
Digital File Characteristics
text file PDF
Source of Description
Description based on print version record.
Series
Springer proceedings in business and economics.
Available in Other Form
Advances in Digital Marketing and ECommerce : First International Conference 2020
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
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