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Table of Contents
Intro
Foreword: Markets, Marketing, And Marketization
Preface
Contents
About the Editors
Conceptualizing and Problematizing Marketization
Marketization: Exploring the Geographic Expansion of Market Ideology
Introduction
Adam Smith: Classical Economic Theory
The German Historical School: Questioning Smith
Critical Accounts of Producer and Marketplace Efficiency
World War II and the Cold War
Modernization Theory, Positivism and Marketing Education
From Modernization to Neoliberalism
Into the Darkness
Subjectivity, Self-discipline and a Marketing Orientation
Conclusion
References
The Nature of Modern Marketization
Introduction
History of the Modern Market and Its Consequences
Further (Dire) Consequences of the Consequences of Market Culture
Concluding Thoughts
References
Commodification as a Part of Marketization
Introduction
The Processes of Commodification and Singularization in a Marketized Economy
Consumer Culture
Transformative Processes of Consumer Culture
Commodification
Expanding Commodity Boundaries
Consumer and Cultural Consequences of Commodification
A Monetized View of Life
Human Commodification
Self-commodification
Resisting Commodification
Critical Research Questions
Conclusions
References
Case Studies of Marketization
Exploring the Gift-Giving Rituals of the New Middle-Class Consumers in a Muslim Society
Theoretical Background
Method
Findings
Gift-Giver's Income
Gift-Giver's Identity or Recipient's Characteristics
Perceived Degree of the Relationship Between the Gift-Giver and the Recipient
Religiosity
Childhood Memories Affect Gift-Giving Behavior
Gifts Carry Symbolic Messages
Reciprocity and Obligation
Conclusion
Appendix: Summary of Selected Studies on Gift-Giving
References
Marketisation of Climate Change: Applying Chrematistics Framework to Warmth Rationing Issue in New Zealand
Introduction
Thermal Comfort Provisioning
Chrematistics Framework
Applying Chrematistics Framework to Warmth Rationing Dynamics
Market System Identification
Manifesting Signs of Chrematistics
Opportunity Cost of Policy Choices
Misleading Societal Discourse
Conclusion and Implications
References
Marketization in Poland: Stories About Changes in Materialist and Humanist Life Values
Polish Cultural Values
Method
Classifying Stories
Life Values Before Marketization
Materialism Before Marketization
Humanism Before Marketization
The Relation Between Materialism and Humanism Before Marketization
Life Values After Marketization
Materialism After Marketization
Humanism After Marketization
The Relation Between Materialism and Humanism After Marketization
Discussion
Social and Scientific Relevance
Conclusions
Foreword: Markets, Marketing, And Marketization
Preface
Contents
About the Editors
Conceptualizing and Problematizing Marketization
Marketization: Exploring the Geographic Expansion of Market Ideology
Introduction
Adam Smith: Classical Economic Theory
The German Historical School: Questioning Smith
Critical Accounts of Producer and Marketplace Efficiency
World War II and the Cold War
Modernization Theory, Positivism and Marketing Education
From Modernization to Neoliberalism
Into the Darkness
Subjectivity, Self-discipline and a Marketing Orientation
Conclusion
References
The Nature of Modern Marketization
Introduction
History of the Modern Market and Its Consequences
Further (Dire) Consequences of the Consequences of Market Culture
Concluding Thoughts
References
Commodification as a Part of Marketization
Introduction
The Processes of Commodification and Singularization in a Marketized Economy
Consumer Culture
Transformative Processes of Consumer Culture
Commodification
Expanding Commodity Boundaries
Consumer and Cultural Consequences of Commodification
A Monetized View of Life
Human Commodification
Self-commodification
Resisting Commodification
Critical Research Questions
Conclusions
References
Case Studies of Marketization
Exploring the Gift-Giving Rituals of the New Middle-Class Consumers in a Muslim Society
Theoretical Background
Method
Findings
Gift-Giver's Income
Gift-Giver's Identity or Recipient's Characteristics
Perceived Degree of the Relationship Between the Gift-Giver and the Recipient
Religiosity
Childhood Memories Affect Gift-Giving Behavior
Gifts Carry Symbolic Messages
Reciprocity and Obligation
Conclusion
Appendix: Summary of Selected Studies on Gift-Giving
References
Marketisation of Climate Change: Applying Chrematistics Framework to Warmth Rationing Issue in New Zealand
Introduction
Thermal Comfort Provisioning
Chrematistics Framework
Applying Chrematistics Framework to Warmth Rationing Dynamics
Market System Identification
Manifesting Signs of Chrematistics
Opportunity Cost of Policy Choices
Misleading Societal Discourse
Conclusion and Implications
References
Marketization in Poland: Stories About Changes in Materialist and Humanist Life Values
Polish Cultural Values
Method
Classifying Stories
Life Values Before Marketization
Materialism Before Marketization
Humanism Before Marketization
The Relation Between Materialism and Humanism Before Marketization
Life Values After Marketization
Materialism After Marketization
Humanism After Marketization
The Relation Between Materialism and Humanism After Marketization
Discussion
Social and Scientific Relevance
Conclusions