Consumption behaviour and social responsibility : a consumer research approach / Karnika Gupta, Narendra Singh.

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Consumption behaviour and social responsibility : a consumer research approach / Karnika Gupta, Narendra Singh.

9789811530050 (electronic book)
981153005X (electronic book)
9811530041
9789811530043

https://doi.org/10.1007/978-981-15-3005-0
https://doi.org/10.1007/978-981-15-3

Singapore : Springer, [2020]

English

1 online resource (xxv, 450 pages) : illustrations.

10.1007/978-981-15-3005-0 doi
10.1007/978-981-15-3

HF5415.32 .G87 2020

174/.4

This book investigates the concept of consumer social responsibility (CnSR) by considering the combination of 'consumption behaviour and 'social responsibility. It puts forward a theory of responsible consumption behaviour, then models and empirically tests this theory using quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model. The book appeals to readers interested in consumer behaviour, research methodologies, social responsibility, corporate social responsibility, segmentation and profiling, sustainability, and structural equation modelling with path analysis and confirmatory factor analysis. The book also offers concrete recommendations that will benefit businesses and governments alike.

Includes bibliographical references.

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Description based on online resource; title from digital title page (viewed on June 04, 2020).

Approaches to global sustainability, markets, and governance.

Print version: 9789811530043

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