The neuro-consumer : adapting marketing and communication strategies for the subconscious, instinctive and irrational consumer's brain / Anne-Sophie Bayle-Tourtoulou and Michel Badoc.
2020
HF5415.12615 .B39 2020
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Details
Title
The neuro-consumer : adapting marketing and communication strategies for the subconscious, instinctive and irrational consumer's brain / Anne-Sophie Bayle-Tourtoulou and Michel Badoc.
ISBN
9781003019978 (electronic book)
1003019978 (electronic book)
9781000055504 (electronic book)
1000055507 (electronic book)
9781000055528 (electronic book)
1000055523 (electronic book)
9781000055481 (electronic book)
1000055485 (electronic book)
9780367895907
1003019978 (electronic book)
9781000055504 (electronic book)
1000055507 (electronic book)
9781000055528 (electronic book)
1000055523 (electronic book)
9781000055481 (electronic book)
1000055485 (electronic book)
9780367895907
Published
Abingdon, Oxon ; New York, NY : Routledge, 2020.
Copyright
©2020
Language
English
Description
1 online resource (ix, 321 pages) : illustrations
Call Number
HF5415.12615 .B39 2020
Dewey Decimal Classification
658.8/343
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Description based on online resource; title from digital title page (viewed on June 04, 2020).
Added Author
Badoc, Michel, author.
Added Corporate Author
ProQuest (Firm)
Available in Other Form
The neuro-consumer
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