Environmental influences and the rise of visual content
Visual content and human nature
Quality visual content reigns supreme
Rule 1: always think about con-text
Rule 2: small visual cues have a large impact
Rule 3: there's no gold at the end of that rainbow
Rule 4: good visual strategists ask "WTF?!"
Rule 5: avoid the stigma of stock
Rule 6: stand out at the cocktail party
Rule 7: use proper data viz throughout
Rule 8: commit to the truth and prove it
Rules are meant to be broken
You can't create great content without a great team and process
Going the freelance route
Building an in-house team.