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000934064 020__ $$z9781606495100 (paperback)
000934064 020__ $$a9781606495117$$q(electronic bk.)
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000934064 050_4 $$aHD9993.T693U5$$bB976 2013
000934064 0820_ $$a338.7688720973$$223
000934064 1001_ $$aByrne, Christopher.,$$eauthor.
000934064 24512 $$aA profile of the United States toy industry :$$bserious fun /$$cChristopher Byrne.
000934064 250__ $$aFirst edition.
000934064 264_1 $$aNew York, New York (222 East 46th Street, New York, NY 10017) :$$bBusiness Expert Press,$$c2013.
000934064 300__ $$a1 online resource (xvi, 145 pages)
000934064 336__ $$atext$$2rdacontent
000934064 337__ $$acomputer$$2rdamedia
000934064 338__ $$aonline resource$$2rdacarrier
000934064 4901_ $$aIndustry profiles collection
000934064 500__ $$aPart of: 2013 digital library.
000934064 504__ $$aIncludes bibliographical references (page [141]) and index.
000934064 5050_ $$aAcknowledgements -- Introduction -- 1. A brief history of the U.S. toy industry -- 2. The toy industry by size and category -- 3. Product still rules -- 4. Buying and selling -- 5. Creating desire: licensing, advertising & marketing -- 6. The money game: the financial realities of the toy industry -- 7. So you still want to play? -- Epilogue -- Bibliography -- Index.
000934064 506__ $$aAccess limited to authorized users.
000934064 5203_ $$aThe toy industry is one of the most consistently misunderstood sectors of American business. That's no surprise because on many levels it resists easy definition. It's a commodity business. No, it's a fashion business. No, it's a consumer products business. No, it's an entertainment business. The fact is it's all of these businesses, each of which addresses and responds to market forces differently. And often, especially with the larger, publicly traded companies -- all of these businesses share a balance sheet. Toy consumers are equally diverse, ranging from grandparents planning a splurge, to parents hoping to give their kids a leg up in learning to kids parting with their pocket change. They cross every demographic category. As we often say, if you're going to reproduce and buy stuff -- or if you know someone who is -- you're a toy consumer. And, those consumers have more than 160,000 different toys to choose from at any time -- ranging from the hot, TV-promoted items to inexpensive impulse toys. It's also the only industry where the performance of a multi-billion, multinational company can be largely dependent on the whims of an 8- year-old.
000934064 588__ $$aTitle from PDF title page (viewed on December 17, 2013).
000934064 650_0 $$aToy industry$$zUnited States.
000934064 653__ $$aMattel
000934064 653__ $$aoperations management
000934064 653__ $$aproduct management
000934064 653__ $$agame development
000934064 653__ $$agame manufacturing
000934064 653__ $$atoy marketing
000934064 653__ $$atoy merchandising
000934064 653__ $$atoy retailing
000934064 653__ $$atoy manufacturing
000934064 653__ $$atoys
000934064 653__ $$aHasbro
000934064 653__ $$aLeapFrog
000934064 653__ $$aSpin Master
000934064 653__ $$aVTECH
000934064 653__ $$aMEGA
000934064 653__ $$aLEGO
000934064 653__ $$aToys "R" Us
000934064 653__ $$aKmart/Sears
000934064 653__ $$aTarget
000934064 653__ $$aWal-Mart
000934064 653__ $$aAmazon
000934064 653__ $$aeBay
000934064 653__ $$ahot toys
000934064 653__ $$atoy design
000934064 653__ $$atoy promotion
000934064 653__ $$atoy consumers
000934064 653__ $$atoy advertising
000934064 653__ $$aConsumer Products Safety Commission
000934064 653__ $$aToy Industry Association
000934064 655_0 $$aElectronic books
000934064 77608 $$iPrint version:$$z9781606495100
000934064 830_0 $$a2013 digital library.
000934064 830_0 $$aIndustry profiles collection.
000934064 852__ $$bebk
000934064 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1520755$$zOnline Access
000934064 909CO $$ooai:library.usi.edu:934064$$pGLOBAL_SET
000934064 980__ $$aBIB
000934064 980__ $$aEBOOK
000934064 982__ $$aEbook
000934064 983__ $$aOnline