Strategic bootstrapping / Matthew W. Rutherford.

Strategic bootstrapping / Matthew W. Rutherford.

First edition.

9781606496985 paperback
9781606496992 (electronic bk.)

New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.

English

1 online resource (viii, 87 pages)

HG4027.6 .R877 2015

658.15224

This book is about helping entrepreneurs sift through the "noise" regarding bootstrapping a start-up. Ultimately, the cold-hard facts on bootstrapping will be presented. Practically speaking, most entrepreneurs should avoid bootstrapping. However, realistically, most entrepreneurs will need to engage in some form of bootstrapping. The argument then, importantly, shifts to how should one bootstrap? In this era of lean start-ups, effectuation, and bricolage, bootstrapping is oft romanticized but seldom analyzed. This book is different from other bootstrapping books in two key ways. First, it draws on evidence from scientific study to offer best practices. Second, it utilizes this evidence to help entrepreneurs thrive-- not just survive.

Includes bibliographical references (pages 75-83) and index.

Access limited to authorized users.

Title from PDF title page (viewed on January 31, 2015).

Babson College entrepreneurship research conference collection. 2372-0530

Print version: 9781606496985

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