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000934296 020__ $$z9781631571404$$qpaperback
000934296 020__ $$a9781631571411$$q(electronic bk.)
000934296 035__ $$a(MiAaPQ)EBC2027699
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000934296 035__ $$a(CaPaEBR)ebr11047828
000934296 035__ $$a(CaONFJC)MIL769326
000934296 035__ $$a(OCoLC)908767624
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000934296 050_4 $$aHD2744$$b.V256 2015
000934296 0820_ $$a659.285$$223
000934296 1001_ $$aValentine, Daniel R.,$$eauthor.
000934296 24510 $$aOnline marketing to investors :$$bhow to develop effective investor relations /$$cDaniel Valentine.
000934296 250__ $$aFirst edition.
000934296 264_1 $$aNew York, New York (222 East 46th Street, New York, NY 10017) :$$bBusiness Expert Press,$$c2015.
000934296 300__ $$a1 online resource (xiv, 99 pages)
000934296 336__ $$atext$$2rdacontent
000934296 337__ $$acomputer$$2rdamedia
000934296 338__ $$aonline resource$$2rdacarrier
000934296 4901_ $$aFinance and financial management collection,$$x2331-0057
000934296 504__ $$aIncludes bibliographical references (pages 89-93) and index.
000934296 5050_ $$a1. The purpose of investor relations -- 2. The development of investor relations -- 3. The ethics of investor relations -- 4. How the London Stock Exchange works -- 5. Marketing and IR -- 6. Principles of corporate reputation and investor communication -- 7. Crafting an investment thesis -- 8. Crafting the investor marketing strategy -- 9. Executing the strategy -- 10. Introducing the internet -- 11. Using traditional online channels -- 12. Using new and social media -- 13. The future of investor relations -- 14. Case studies -- References -- About the author -- Index.
000934296 506__ $$aAccess limited to authorized users.
000934296 5203_ $$aThis book introduces the online marketing and disclosure techniques which enable listed corporations to engage effectively with financial markets. These techniques are part of the discipline of Investor Relations (IR) which is the corporate function responsible for advising the senior officers of a listed company on the relationship between the company and the market for corporate stock. As a corporate function, IR is very young in the United Kingdom, but since the 1980s, it has rapidly penetrated the highest levels of corporate management as its value becomes clearer. The marketing of corporate stock is a key part of the value of effective IR, although the highly regulated nature of the world's leading stock markets means that a specialized form of marketing is required. Digital channels present great but underutilized potential to contribute to ever more effective IR. Online platforms offer fast, comprehensive, economical, flexible, and regulation-compliant methods of disclosing corporate information to investors, analysts, and other relevant parties in the investment evaluation and decision-making process. This book examines the ways in which digital mechanisms can facilitate the building of transparent, mutually-beneficial, and lasting relationships between companies and the investors and financial analysts that comprise the U.K. equity markets, using both established and emerging channels and technology, within the constraints of the U.K. regulatory context and customs of the equity markets. The problems with using "social media" in particular for disclosure are discussed, and a number of risks connected with use of the new media are explored. The book concludes by summarizing the key challenges facing investor marketing in the next decade.
000934296 588__ $$aTitle from PDF title page (viewed on April 29, 2015).
000934296 650_0 $$aCorporations$$xInvestor relations.
000934296 650_0 $$aStocks$$xInternet marketing.
000934296 653__ $$aInvestor Marketing
000934296 653__ $$aFinancial Public Relations
000934296 653__ $$aInvestor Relations
000934296 653__ $$aCorporate Communications
000934296 653__ $$aShareholders
000934296 653__ $$aPublic Relations
000934296 653__ $$aCorporate Governance
000934296 653__ $$aFinance
000934296 655_0 $$aElectronic books
000934296 77608 $$iPrint version:$$z9781631571404
000934296 830_0 $$aFinance and financial management collection.$$x2331-0057
000934296 852__ $$bebk
000934296 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=2027699$$zOnline Access
000934296 909CO $$ooai:library.usi.edu:934296$$pGLOBAL_SET
000934296 980__ $$aBIB
000934296 980__ $$aEBOOK
000934296 982__ $$aEbook
000934296 983__ $$aOnline