Social Media and Big Data in Consumer Behaviour /: guest editors, Dr. Anne L. Roggeveen and Professor Dhruv Grewal.

Name: Social Media and Big Data in Consumer Behaviour / guest editors, Dr. Anne L. Roggeveen and Professor Dhruv Grewal.
ISBN: 9781786352668

Social Media and Big Data in Consumer Behaviour / guest editors, Dr. Anne L. Roggeveen and Professor Dhruv Grewal.

2016

HF5415.32 .S63 2016

Formats

Linked Resource

Title

Social Media and Big Data in Consumer Behaviour / guest editors, Dr. Anne L. Roggeveen and Professor Dhruv Grewal.

ISBN

9781786352651
9781786352668 (electronic bk.)

Published

[Bradford, West Yorkshire] : Emerald, 2016.

Language

English

Description

1 online resource (61 pages) : illustrations.

Call Number

HF5415.32 .S63 2016

Dewey Decimal Classification

658.8

Bibliography, etc. Note

Includes bibliographical references.

Access Note

Access limited to authorized users.

Source of Description

Description based on online resource; title from PDF title page (ebrary, viewed February 20, 2017).

Added Author

Series

Journal of consumer marketing, 0736-3761 ; volume 33, number 2, 2016

Linked Resources

Record Appears in