TY - GEN T1 - Hello, my name is awesome :how to create brand names that stick / AU - Watkins, Alexandra, ET - Second edition. CN - HF5415.1255 ID - 936520 KW - Branding (Marketing) KW - Brand name products. KW - BUSINESS & ECONOMICS / Marketing / General. KW - BUSINESS & ECONOMICS / New Business Enterprises. KW - BUSINESS & ECONOMICS / Marketing / Research. SN - 9781523099993 TI - Hello, my name is awesome :how to create brand names that stick / LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5889501 UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5889501 ER -