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000936520 020__ $$z9781523099986
000936520 020__ $$a9781523099993$$q(electronic bk.)
000936520 035__ $$a(MiAaPQ)EBC5889501
000936520 035__ $$a(Au-PeEL)EBL5889501
000936520 035__ $$a(OCoLC)1117642715
000936520 040__ $$aMiAaPQ$$beng$$erda$$epn$$cMiAaPQ$$dMiAaPQ
000936520 050_4 $$aHF5415.1255$$b.W385 2019
000936520 0820_ $$a658.827$$223
000936520 1001_ $$aWatkins, Alexandra,$$eauthor.
000936520 24510 $$aHello, my name is awesome :$$bhow to create brand names that stick /$$cAlexandra Watkins.
000936520 250__ $$aSecond edition.
000936520 264_1 $$aOakland, California :$$bBerrett-Koehler Publishers, Inc.,$$c[2019]
000936520 264_4 $$c©2019
000936520 300__ $$a1 online resource (xiv,150 pages)
000936520 336__ $$atext$$btxt$$2rdacontent
000936520 337__ $$acomputer$$bc$$2rdamedia
000936520 338__ $$aonline resource$$bcr$$2rdacarrier
000936520 504__ $$aIncludes bibliographical references and index.
000936520 506__ $$aAccess limited to authorized users.
000936520 588__ $$aDescription based on print version record.
000936520 650_0 $$aBranding (Marketing)
000936520 650_0 $$aBrand name products.
000936520 650_7 $$aBUSINESS & ECONOMICS / Marketing / General.$$2bisacsh
000936520 650_7 $$aBUSINESS & ECONOMICS / New Business Enterprises.$$2bisacsh
000936520 650_7 $$aBUSINESS & ECONOMICS / Marketing / Research.$$2bisacsh
000936520 655_0 $$aElectronic books
000936520 77608 $$iPrint version:$$aWatkins, Alexandra.$$tHello, my name is awesome : how to create brand names that stick.$$bSecond edition.$$dOakland, California : Berrett-Koehler Publishers, Inc., c2019 $$z9781523099986 $$w(DLC) 2019012302
000936520 852__ $$bebk
000936520 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5889501$$zOnline Access
000936520 909CO $$ooai:library.usi.edu:936520$$pGLOBAL_SET
000936520 980__ $$aBIB
000936520 980__ $$aEBOOK
000936520 982__ $$aEbook
000936520 983__ $$aOnline