TY - GEN AU - Weber, Larry, CN - HF5415 ID - 937077 KW - Marketing LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5630275 SN - 9781119513735 T1 - Authentic marketing :how to capture hearts and minds through the power of purpose / TI - Authentic marketing :how to capture hearts and minds through the power of purpose / UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5630275 ER -