000937250 000__ 03333cam\a2200469Ii\4500
000937250 001__ 937250
000937250 005__ 20230306151816.0
000937250 006__ m\\\\\o\\d\\\\\\\\
000937250 007__ cr\cn\nnnunnun
000937250 008__ 200611s2020\\\\sz\\\\\\ob\\\\001\0\eng\d
000937250 019__ $$a1157089671$$a1158011656$$a1161996946$$a1163811306$$a1164677705
000937250 020__ $$a9783030469856$$q(electronic book)
000937250 020__ $$a3030469859$$q(electronic book)
000937250 020__ $$z9783030469849
000937250 020__ $$z3030469840
000937250 0247_ $$a10.1007/978-3-030-46
000937250 035__ $$aSP(OCoLC)on1157344582
000937250 035__ $$aSP(OCoLC)1157344582$$z(OCoLC)1157089671$$z(OCoLC)1158011656$$z(OCoLC)1161996946$$z(OCoLC)1163811306$$z(OCoLC)1164677705
000937250 040__ $$aN$T$$beng$$erda$$epn$$cN$T$$dN$T$$dEBLCP$$dYDX$$dGW5XE$$dLQU
000937250 049__ $$aISEA
000937250 050_4 $$aHD60.7
000937250 08204 $$a658.1554$$223
000937250 1001_ $$aHelmold, Marc,$$eauthor.
000937250 24510 $$aTotal revenue management (TRM) :$$bcase studies, best practices and industry insights /$$cMarc Helmold.
000937250 264_1 $$aCham, Switzerland :$$bSpringer,$$c[2020]
000937250 300__ $$a1 online resource.
000937250 336__ $$atext$$btxt$$2rdacontent
000937250 337__ $$acomputer$$bc$$2rdamedia
000937250 338__ $$aonline resource$$bcr$$2rdacarrier
000937250 4901_ $$aManagement for professionals,$$x2192-810X
000937250 504__ $$aIncludes bibliographical references and index.
000937250 5050_ $$aChapter 1 Total Revenue Management (TRM) -- Chapter 2 Pricing Elements and Price Elasticity -- Chapter 3 Pricing as Part of the Corporate Strategy -- Chapter 4 Pricing Strategies -- Chapter 5 Supply Chain Management and Distribution Channels -- Chapter 6 Value Drivers in Revenue Management -- Chapter 7 Audits as Tool to evaluate Value -- Chapter 8 TRM for Services -- Chapter 9 Creating the Value Proposition -- Chapter 10 TRM in companies with financial Difficulties -- Chapter 11 Pricing in the Automotive Industry -- Chapter 12 Pricing in the Hospitality Industry -- Chapter 13 Pricing in the Aviation Industry -- Chapter 14 Pricing in the Healthcare Sector -- Chapter 15 Pricing Strategy in the Beer Industry -- Chapter 16 Outlook: Full Revenue Management (FRM) -- Glossary -- Index.
000937250 506__ $$aAccess limited to authorized users.
000937250 520__ $$aThis book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations.
000937250 588__ $$aOnline resource; title from PDF title page (viewed June 12, 2020).
000937250 650_0 $$aRevenue management.
000937250 77608 $$iPrint version:$$aHelmold, Marc$$tTotal Revenue Management (TRM) : Case Studies, Best Practices and Industry Insights$$dCham : Springer International Publishing AG,c2020$$z9783030469849
000937250 830_0 $$aManagement for professionals.
000937250 852__ $$bebk
000937250 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-030-46985-6$$zOnline Access$$91397441.1
000937250 909CO $$ooai:library.usi.edu:937250$$pGLOBAL_SET
000937250 980__ $$aEBOOK
000937250 980__ $$aBIB
000937250 982__ $$aEbook
000937250 983__ $$aOnline
000937250 994__ $$a92$$bISE