000937383 000__ 03006cam\a2200469Ia\4500 000937383 001__ 937383 000937383 005__ 20230306151827.0 000937383 006__ m\\\\\o\\d\\\\\\\\ 000937383 007__ cr\un\nnnunnun 000937383 008__ 200616s2020\\\\sz\\\\\\ob\\\\000\0\eng\d 000937383 019__ $$a1159166018$$a1162029668$$a1163810112$$a1164674542 000937383 020__ $$a9783030481148$$q(electronic book) 000937383 020__ $$a303048114X$$q(electronic book) 000937383 020__ $$z3030481131 000937383 020__ $$z9783030481131 000937383 0247_ $$a10.1007/978-3-030-48 000937383 035__ $$aSP(OCoLC)on1158284683 000937383 035__ $$aSP(OCoLC)1158284683$$z(OCoLC)1159166018$$z(OCoLC)1162029668$$z(OCoLC)1163810112$$z(OCoLC)1164674542 000937383 040__ $$aYDX$$beng$$cYDX$$dEBLCP$$dGW5XE$$dLQU$$dOCLCF 000937383 049__ $$aISEA 000937383 050_4 $$aML3790 000937383 08204 $$a780.23$$223 000937383 1001_ $$aMorrow, Guy. 000937383 24510 $$aDesigning the music business :$$bdesign culture, music video and virtual reality /$$cGuy Morrow. 000937383 260__ $$aCham :$$bSpringer,$$c2020. 000937383 300__ $$a1 online resource 000937383 336__ $$atext$$btxt$$2rdacontent 000937383 337__ $$acomputer$$bc$$2rdamedia 000937383 338__ $$aonline resource$$bcr$$2rdacarrier 000937383 4901_ $$aMusic Business Research 000937383 504__ $$aIncludes bibliographical references. 000937383 5050_ $$aIntroduction -- Research Design -- Album Cover Design. 000937383 506__ $$aAccess limited to authorized users. 000937383 520__ $$aThis book addresses the neglect of visual creativities and content, and how these are commercialised in the music industries. While musical and visual creativities drive growth, there is a lack of literature relating to the visual side of the music business, which is significant given that the production of meaning and value within this business occurs across a number of textual sites. Popular music is a multimedia, discursive, fluid, and expansive cultural form that, in addition to the music itself, includes album covers; gig and tour posters; music videos; set, stage, and lighting designs; live concert footage; websites; virtual reality/augmented reality technologies; merchandise designs; and other forms of visual content. As a result, it has become impossible to understand the meaning and value of music without considering its relation to these visual components and to the interrelationships between them. Using design culture theory, participant observation, interviews, case studies, and a visual methodology to explore the topic, this research-based book is a valuable study aid for undergraduate and postgraduate students of subjects including the music business, design, arts management, creative and cultural industries studies, business and management studies, and media and communications. 000937383 650_0 $$aMusic trade. 000937383 650_0 $$aMusic videos$$xProduction and direction. 000937383 77608 $$iPrint version: $$z3030481131$$z9783030481131$$w(OCoLC)1151199061 000937383 830_0 $$aMusic business research. 000937383 852__ $$bebk 000937383 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-030-48114-8$$zOnline Access$$91397441.1 000937383 909CO $$ooai:library.usi.edu:937383$$pGLOBAL_SET 000937383 980__ $$aEBOOK 000937383 980__ $$aBIB 000937383 982__ $$aEbook 000937383 983__ $$aOnline 000937383 994__ $$a92$$bISE