Strategic shopper marketing : driving shopper conversion by connecting the route to purchase with the route to market / Georg August Krentzel.
2021
HF5415 .K6728 2021
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Details
Title
Strategic shopper marketing : driving shopper conversion by connecting the route to purchase with the route to market / Georg August Krentzel.
ISBN
9780429201417 (electronic book)
0429201419 (electronic book)
9780367192587
0429201419 (electronic book)
9780367192587
Published
Abingdon, Oxon ; New York, NY : Routledge, 2021.
Copyright
©2021
Language
English
Description
1 online resource (viii, 183 pages) : illustrations
Call Number
HF5415 .K6728 2021
Dewey Decimal Classification
658.8/342
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Description based on online resource; title from digital title page (viewed on June 23, 2020).
Added Corporate Author
ProQuest (Firm)
Available in Other Form
Strategic shopper marketing
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Online Access
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