TY  - GEN
N2  - Using applied semiotics, this text shows readers how to leverage the cultural codes that structure communication and sociality, endow things with value, and help us navigate social space and cultural change to solve business problems, foster innovation, and create meaningful experiences for consumers.
AB  - Using applied semiotics, this text shows readers how to leverage the cultural codes that structure communication and sociality, endow things with value, and help us navigate social space and cultural change to solve business problems, foster innovation, and create meaningful experiences for consumers.
T1  - Doing semiotics :a research guide for marketers at the edge of culture /
AU  - Oswald, Laura,
ET  - First edition.
CN  - Oxford Scholarship Online
CN  - HF5415.123
ID  - 937987
KW  - Semiotics in advertising.
KW  - Communication in marketing.
KW  - Branding (Marketing)
KW  - Value.
SN  - 9780191861123 
TI  - Doing semiotics :a research guide for marketers at the edge of culture /
LK  - https://univsouthin.idm.oclc.org/login?url=https://dx.doi.org/10.1093/oso/9780198822028.001.0001
UR  - https://univsouthin.idm.oclc.org/login?url=https://dx.doi.org/10.1093/oso/9780198822028.001.0001
ER  -