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000937987 001__ 937987
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000937987 020__ $$a9780191861123 $$q(electronic book)
000937987 035__ $$a(StDuBDS)EDZ0002296510
000937987 040__ $$aStDuBDS$$beng$$cStDuBDS$$erda$$epn
000937987 050_4 $$aHF5415.123
000937987 08204 $$a658.802$$223
000937987 1001_ $$aOswald, Laura,$$eauthor.
000937987 24510 $$aDoing semiotics :$$ba research guide for marketers at the edge of culture /$$cLaura Oswald.
000937987 250__ $$aFirst edition.
000937987 264_1 $$aOxford :$$bOxford University Press,$$c2020.
000937987 300__ $$a1 online resource :$$billustrations.
000937987 336__ $$atext$$2rdacontent
000937987 336__ $$astill image$$2rdacontent
000937987 337__ $$acomputer$$2rdamedia
000937987 338__ $$aonline resource$$2rdacarrier
000937987 4901_ $$aOxford scholarship online
000937987 504__ $$aIncludes bibliographical references and index.
000937987 506__ $$aAccess limited to authorized users.
000937987 5208_ $$aUsing applied semiotics, this text shows readers how to leverage the cultural codes that structure communication and sociality, endow things with value, and help us navigate social space and cultural change to solve business problems, foster innovation, and create meaningful experiences for consumers.
000937987 588__ $$aDescription based on online resource; title from home page (viewed on July 10, 2020).
000937987 650_0 $$aSemiotics in advertising.
000937987 650_0 $$aCommunication in marketing.
000937987 650_0 $$aBranding (Marketing)
000937987 650_0 $$aValue.
000937987 77608 $$iPrint version:$$z9780198822028
000937987 830_0 $$aOxford scholarship online.
000937987 85280 $$bebk$$hOxford Scholarship Online
000937987 85640 $$3Oxford scholarship online$$uhttps://univsouthin.idm.oclc.org/login?url=https://dx.doi.org/10.1093/oso/9780198822028.001.0001$$zOnline Access
000937987 909CO $$ooai:library.usi.edu:937987$$pGLOBAL_SET
000937987 980__ $$aEBOOK
000937987 980__ $$aBIB
000937987 982__ $$aEbook
000937987 983__ $$aOnline