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Electronic commerce : a managerial and social networks perspective / Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban.

Turban, Efraim, author.
2015
HF5548 .E54 2015eb
Available Online
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Title
Electronic commerce : a managerial and social networks perspective / Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban.
Edition
Eighth edition.
ISBN
9783319100913 (electronic book)
3319100912 (electronic book)
3319100904
9783319100906
9783319100906
DOI
https://doi.org/10.1007/978-3-319-10091-3
Published
Cham : Springer, 2015.
Language
English
Description
1 online resource (xxxix, 793 pages) : illustrations
Item Number
10.1007/978-3-319-10091-3 doi
Call Number
HF5548 .E54 2015eb
Dewey Decimal Classification
658.9
Summary
Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Digital File Characteristics
text file PDF
Source of Description
Description based on print version record.
Added Author
Turban, Efraim, author.
Series
Springer texts in business and economics.
Available in Other Form
Electronic Commerce.
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
Overview of Electronic Commerce
E-Commerce: Mechanisms, Infrastructure, and Tools
Retailing in Electronic Commerce: Products and Services
Business-to-Business E-Commerce
Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce
Mobile Commerce and Ubiquitous Computing
Social Commerce: Foundations, Social Marketing, and Advertising
Social Enterprise and Other Social Commerce Topics.- Marketing and Advertising in E-Commerce
E-Commerce Security and Fraud Issues and Protections
Electronic Commerce Payment Systems
Order Fulfillment Along the Supply Chain
EC Strategy, Globalization, and SMEs
Implementing EC Systems: From Justification to Successful Performance
E-Commerce: Regulatory, Ethical, and Social Environments
Launching a Successful Online Business and EC Projects.

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