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1 Introduction
Part I Theory and Conceptual Framework
2 Learning Culture: Characteristics and Complexity of Cultural Values
3 Educational Context: Instructional Techniques and Learning Effectiveness
4 Learning styles of Mainland Chinese
Part II Applications to Universities and Higher Education Institutions
5 How to effectively teach and engage Mainland Chinese Students: Examining the impact of instructional techniques across learning effectiveness, comfort, familiarity and knowledge transfer
6 Learning Design: Effective adaptation of instructional techniques to engage Chinese students to achieve optimal learning and knowledge acquisition
7 Concluding Thoughts.

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