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000938471 001__ 938471
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000938471 008__ 200722s2020\\\\sz\\\\\\ob\\\\001\0\eng\d
000938471 019__ $$a1175917188$$a1178998887$$a1182453792$$a1182916258$$a1183932479
000938471 020__ $$a9783030488109$$q(electronic book)
000938471 020__ $$a3030488101$$q(electronic book)
000938471 020__ $$z3030488098
000938471 020__ $$z9783030488093
000938471 0247_ $$a10.1007/978-3-030-48
000938471 035__ $$aSP(OCoLC)on1176250550
000938471 035__ $$aSP(OCoLC)1176250550$$z(OCoLC)1175917188$$z(OCoLC)1178998887$$z(OCoLC)1182453792$$z(OCoLC)1182916258$$z(OCoLC)1183932479
000938471 040__ $$aYDX$$beng$$erda$$cYDX$$dYDXIT$$dGW5XE$$dN$T$$dEBLCP$$dLQU
000938471 049__ $$aISEA
000938471 050_4 $$aHD9940.A2$$bC33 2020
000938471 08204 $$a687.0688$$223
000938471 1001_ $$aCabigiosu, Anna,$$eauthor.
000938471 24510 $$aDigitalization in the luxury fashion industry :$$bstrategic branding for millennial consumers /$$cAnna Cabigiosu.
000938471 264_1 $$aCham, Switzerland :$$bPalgrave Macmillan,$$c[2020]
000938471 300__ $$a1 online resource.
000938471 336__ $$atext$$btxt$$2rdacontent
000938471 337__ $$acomputer$$bc$$2rdamedia
000938471 338__ $$aonline resource$$bcr$$2rdacarrier
000938471 4901_ $$aPalgrave advances in luxury
000938471 504__ $$aIncludes bibliographical references and index.
000938471 506__ $$aAccess limited to authorized users.
000938471 520__ $$aThe luxury fashion industry is one of the best performing and fastest growing industries in todays business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our understanding of the key drivers of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by digitalization, the author outlines the need for business models to be redesigned in order to make use of social media and satisfy Millennial consumers. Offering case studies on leading luxury fashion brands, this timely book evaluates new digital technologies and strategies including omnichannel marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management, this book provides a much-needed and up-to-date analysis of a successful and digitally aware industry.
000938471 588__ $$aDescription based on online resource; title from digital title page (viewed on August 17, 2020).
000938471 650_0 $$aFashion merchandising$$xTechnological innovations.
000938471 650_0 $$aLuxury goods industry$$xTechnological innovations.
000938471 77608 $$iPrint version:$$z3030488098$$z9783030488093$$w(OCoLC)1152455352
000938471 830_0 $$aPalgrave advances in luxury.
000938471 852__ $$bebk
000938471 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-030-48810-9$$zOnline Access$$91397441.1
000938471 909CO $$ooai:library.usi.edu:938471$$pGLOBAL_SET
000938471 980__ $$aEBOOK
000938471 980__ $$aBIB
000938471 982__ $$aEbook
000938471 983__ $$aOnline
000938471 994__ $$a92$$bISE